Cassel International
P.O. Box 1008
Goodlettsville, TN 37070
USA
Tel: 615-826-9432
Fax: 615-826-0166
e-mail: info@casselinternational.com

Seminars

We offer the following standard seminars; others can be developed on request.

Effective Communications for the Global Executive

Anyone preparing to travel overseas on business should take this seminar! Covering what you need to know in terms of business etiquette, communication with partners and customers overseas, language barriers, and social graces, it provides a good basis for avoiding those costly gaffes during a foreign business trip.

The Forgotten Factor: Cross-Cultural Communications

Most people remember to do their homework when it comes to the business side of things, but many forget about the cultural differences when doing business in another country. And that can be the kiss of death to a business struggling to get a foothold overseas. This seminar will increase your awareness on all the cultural and sensitive issues you need to learn about before moving forward globally.

Seminars can be designed for specific countries or regions.

Preparing to Market Your Product Internationally

If you are thinking about marketing your product overseas, it is important to have all the information you need to make informed, intelligent decisions. This seminar will cover the Top 10 Topics you need to investigate and understand before marketing and selling your products in another country.

Introduction to Export Marketing

The four Ps from an international marketing perspective. How do product, price, promotion and distribution change when marketing overseas? What steps can you take to ensure global success? What resources exist to help you navigate the export waters?

Tips and Tales of a Battle-Scarred Travel Veteran

This seminar is presented by the founder and President of Cassel International, Carol Webster. She has traveled more than 2million miles over the last 30 years to more than 75 countries , and includes in this seminar tips for surviving air travel, hotels, and car rentals, as well as packing and safety tips and a section especially for women travelers.

Using PowerPoint as an Effective Marketing Tool

If you are not a power user of PowerPoint, this is the seminar for you! Learn how to develop presentations with appropriate and visually eye-catching graphics, web clips and more. Learn when animation is necessary, and when it's too much. Classes conducted for individuals or groups.

All seminars can be held on-site or off-site. Maximum of 25 participants per seminar.

Contact Cassel International for more information and seminar outlines.